Turning Your Ideas into Gold: How to Make Big Profits from Your Intellectual Property

Presenter: William H. Honaker

2:30 pm - 3:00 pm

Workplace Organization

Having your ideas stolen is a bad thing; being sued is even worse. Intellectual Property can account for one-third or more of a company’s value. Cash in on assets you may not even recognize, and avoid costly litigation. In this fast-moving program, attendees learn: the 4 Pillars of IP Value; how to protect ideas, innovations, and brand from theft; how to avoid being sued, or worse yet, put out of business; how to create an inventory of your most valuable IP assets; and a simple system to recognize, prioritize, and maximize business value.

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